$ git init xerut▌
Xerut is a product studio. We make small, sharp software — Shopify apps, WooCommerce plugins, AI-powered tools, and developer kits — each built to do one job well.
x⁰ = 1 · anything raised to zero becomes one. so does an idea.
Utilities that earn their subscription every month — tools merchants open daily because they move revenue or save hours. Built against the current GraphQL Admin API, not last year's tutorial.
The same care, on the other half of e-commerce. Clean, well-behaved plugins for WooCommerce stores — no bloat, no conflicts with your other twenty plugins, no surprise slowdowns.
LLM-powered products that do a job, not a demo — automation that replaces a real manual workflow, with cost ceilings and fallbacks. Because production isn't a playground.
Boilerplates and starter kits that skip the first three boring weeks of a build — auth, billing, database, deploy. Typed, tested, documented. Buy once, ship faster forever.
Every product starts at zero — a real problem someone is solving with a spreadsheet, a workaround, or gritted teeth. We start there, not with a feature list.
Narrow scope, honest trade-offs, one job done properly. We'd rather ship a sharp tool for one workflow than a blunt platform for ten.
Working software early, polished software soon after. Typed, tested, observable — the boring engineering that makes a tool trustworthy.
Launched, monitored, supported. Then we keep making it better — real usage decides the roadmap, not a brainstorm.
Anything raised to the power of zero equals one. Start from nothing, ship one real thing. That equation is the whole business model.
Each product does one job extremely well. If a feature doesn't serve that job, it doesn't ship — an all-in-one is usually an all-in-none.
A small studio, deliberately. The people who build the product are the people who answer your support email.
Subscription software is a promise to still be here next year. Every product is typed, tested, documented, and maintained like we mean it.
Tell us which tool you wish existed — or just say hello. Early feedback shapes what we ship first.
hello@xerut.com